SnapChat gets a bad rap from some people, but it can also be a powerful vehicle to reach your customers and interact with them. SnapChat states the most common ages of users are 13-34, and that more than 60% of smartphone users in the U.S are SnapChatters.
But what exactly is SnapChat? It’s a photo and video messaging app, and the unique thing about it is that any media sent through the app only lasts a brief amount of time before disappearing forever.
That may seem like a counter-intuitive method for a company, but it’s just a different paradigm from what you are used to doing.
Think of SnapChat more as a conversation with your customers. A real conversation exists in the moment, and then it’s gone. That’s the essence of SnapChat.
Here are some ways you can use SnapChat with your company:
- Take customers before the scenes – share video or photos of areas they don’t typically see, as well as quick introductions and hellos from your staff.
- Provide access to live events – if you are having a time-sensitive event at your business, share the action and prompt your customers to come out.
- Create a Business Geofilter – Geofilters are overlay graphics that people can add to a SnapChat message for an event, logo, brand, etc. SXSW had a number of them, as did their sponsors.
- Run contests or promotions – you can keep your followers coming back to watch your stories on SnapChat with incentives to stick around to the end, such as providing instructions for a contest or a discount code.
- Work with local influencers – there are people in your target audience who have more reach and influence with your customers than you do. Partner with them to spread the word in campaigns for you.
By the way, companies using SnapChat include Acura, Coach, ESPN, GE, Heineken, Taco Bell, and Target.
So, it’s not just kid stuff.