Many companies take that first step and create a Twitter account, but a common stumbling block is what they should do next..
The first thing you should do is to completely fill out your profile.
There isn’t one type of Tweet (Twitter post), but rather a variety of different ways you can relay news, interact with customers, and more with your Twitter strategy.
Here are the types of Tweets I would suggest you start making with your account…
- Self-Promotion: Yes, it is perfectly fine to tout things about your company. Just be sure that you are mixing it up with these other types of Tweets.
- Help People: You can search keywords on Twitter and find people with questions related to your business. Answer their questions with no strings attached.
- Ask Questions: Twitter is a wealth of information. Ask about good tools to use, people to follow, why people like or don’t like your products or services.
- Share Information: This is information unrelated to you – just items you think customers of yours could be interested in.
- Join Conversations: There are lots of conversations that are directly or indirectly related to your business. Jump in and participate. Oftentimes the conversations center on a hashtag, such as #superbowl during the Super Bowl. Search for relevant keywords to find whether there is an active hashtag.
- ReTweet: Is there an article or Tweet or something else that you particularly liked, but you have nothing to add. You can click RT (ReTweet) to share it with your followers.
- Behind the Scenes: It’s fun for customers to get to know your company on a deeper level. Having a team lunch or some other activity with people in the company? Snap a picture and share it.
Also, there are a number of third party services that enable you to schedule Tweets from a browser or phone.
My favorite is HootSuite. I even have a second monitor dedicated to it.
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